batesvillechristmastrain.com – Home businesses have mushroomed since the Covid-19 pandemic hit Indonesia. One of these home businesses is frozen food, which has been in high demand lately. However, for those of you who want to get into this type of business, you should learn first so you don’t lose money and waste time.
Nowadays many people are talkative about starting a business, like this frozen food, be careful, this crisis can be seen as an opportunity but not for everyone, this is an opportunity for those who already understand the type of food, already have a brand. If you just want to start, do you have customers yet? What’s the product like? Do you have a brand yet?
Here are 5 tips to be successful in starting a frozen food business:
1. Commitment
Strong commitment and discipline is a must in entering the business world, including the frozen food business or any business, you need to instill a strong commitment and discipline within yourself.
Because, without commitment, your business will not develop successfully as expected. You have to be prepared, how about if COVID-19 subsides? Please start as long as you are ready, when you enter post-normal, what are you like? Are you ready to survive?
2. Research
After that, you must diligently research related to capital, raw materials, what is a good processing method. So that the resulting product is not inferior to well-known brands. It needs careful preparation.
3. Choose Unique Frozen Food Products
Apart from that, novice business people also need to understand what is called positioning, differentiation, branding for the products they offer. This means that any product that is to be sold must have its own characteristics so that it is not easily followed by competitors.
The types of frozen food itself vary from nuggets, sausages, meatballs, dumplings, risol, frozen donuts, and so on. From the various types of frozen food, choose the one you like the most and make it as unique and delicious as possible. Look for specific products whose GDP is clear, positioning, differentiation, branding, if you don’t have differentiation, then finally sell the price, then give what brand to make it unique
Here are 5 tips so you can successfully start a frozen food business:
1. Commitment
Before starting to get involved in the frozen food business or any kind of business, you need to instill a strong commitment and discipline within yourself. Because, without commitment, your business will not develop successfully as expected.
2. Research
After that, you must diligently research related to capital, raw materials, what is a good processing method. So that the resulting product is not inferior to well-known brands.
3. Choose Unique Frozen Food Products
Apart from that, novice business people also need to understand what is called positioning, differentiation, branding for the products they offer. This means that any product that is to be sold must have its own characteristics so that it is not easily followed by competitors.
The types of frozen food itself vary from nuggets, sausages, meatballs, dumplings, risol, frozen donuts, and so on. From the various types of frozen food, choose the one you like the most and make it as unique and delicious as possible. Look for specific products whose GDP is clear, positioning, differentiation, branding, if you don’t have differentiation, then finally sell the price, then give what brand to make it unique
4. Define Target Market and Customers
Determining the target market and customers also requires in-depth observation. Need analysis to target any customer segments? Target customers can be obtained online or offline. However, it cannot only target one segment, for example online only.
Look for the customer first, who are the customers you want to target and what kind of frozen food do they need. First, what segment do you want to target? Can be online or offline but can’t just be online, then learn more about the size, how big or small?
5. Study the Competition
Starting a business certainly needs to be prepared with competition. To respond to this competition, you need to be mentally prepared and accept competition as an inseparable part of a business.
Then, see competition as input for our business development. It is also necessary to study who our competitors are, anyone who has started a similar business, then weigh it, because all businesses have risks.
Conclusion
Marketing expert there are 3 things that need to be considered before starting a frozen food business, namely, customers (customers), products and brands.
